At MaAvatar, I worked as a Senior Designer for a budding dating metaverse, contributing across brand, marketing, art, UI/UX, and motion-led communication. Since it was a start-up environment, my role involved cross-collaboration with multiple teams, from creating social media concepts, blogs, and community-building creatives to supporting character design, game visuals, presentations, and brand direction. The project allowed me to work across both strategic and visual layers of the brand.
The Challenge
As an early-stage metaverse start-up, the challenge was to build a strong and consistent visual identity while supporting multiple departments at the same time. The work required balancing marketing communication, game aesthetics, character direction, UI/UX insights, and brand storytelling, while keeping the overall experience engaging, youthful, and community-driven.
The Outcome
The project resulted in a wide range of design contributions across marketing, branding, game art, and visual communication. I helped shape social media concepts, copywriting, blogs, presentations, brand guidelines, character costumes, the game mascot Maavi, NFT directions, environment moodboards, and storyboard ideas for teasers and short-format videos. The experience strengthened the brand's creative foundation and helped bring consistency across different touchpoints.
Delivered
- Social Media Creatives
- Concept & Copywriting
- Blog Visuals
- Community Building Creatives
- Brand Guidelines
- Presentation Design
- Character Costume Design
- Game Mascot Design
- NFT Art Direction
- Environment Moodboarding
- UI/UX Visual Insights
- Storyboard Design
- Game Teaser/Short-format Concepts
Year
2024/25
Social Media
Banners
These banners were created for X, Telegram, and Discord to support community awareness, product updates, and key announcements. The visual direction focused on keeping the communication clear, quick to consume, and aligned with the brand's metaverse-led personality. Each banner was designed to inform the community while maintaining a sense of energy, curiosity, and consistency across platforms.
Carousels
The carousel posts were designed as lighthearted yet informative pieces to address current dating and digital interaction problems. Through playful visuals, simple storytelling, and awareness-led messaging, the posts introduced users to MaAvatar's world and positioned the product as a fresh way to connect, interact, and build relationships in a virtual space.
Character
Design
The mascot design showcase presents the initial sketches, explorations, and final direction for Maavi, the game mascot. The process involved experimenting with form, personality, costume, and expression to create a character that felt friendly, memorable, and connected to the brand's virtual dating universe.
