For Oichii The Ramen Bar, I kept chasing one thought how simple can this get while still feeling like ramen. I explored chopsticks, noodle lines, and different type styles, repeating the same idea in multiple ways to see what actually sticks. Most of these were part of the process, not the answer. Each version helped me remove the extra and get closer to something that felt natural. The final one worked because it felt effortless, clear, balanced, and still rooted in the idea without trying too hard.
The Challenge
Creating a brand identity for Oichii that felt simple yet full of character. The goal was to capture the warmth and authenticity of a ramen bar while avoiding overused, cliché Japanese visuals. It needed to feel inviting, modern, and memorable across everything- from the logo to the in-store elements.
The Outcome
A cohesive and distinctive brand system that brings Oichii to life. From a minimal yet expressive logo to playful, self-made illustrations, every element works together to create a warm and recognizable identity. The brand feels balanced—rooted in Japanese inspiration but interpreted in a fresh, contemporary way.
Delivered
- Logo Design
- Menu Design
- Custom Illustrations
- “Make Your Own Ramen” Pamphlet
- Packaging Design
- Japanese Hanging Flag
- Loyalty Card
- Canvas & In-store Graphics
Year
2026
MENU
For Oichii Ramen Bar, I designed a self-illustrated menu that made the ordering experience feel warm, playful and visually inviting. The illustrations helped bring personality into the brand while making the menu feel less formal and more approachable for customers.
Pamphlet
This pamphlet was designed to make the process of customising ramen feel simple and enjoyable. Instead of presenting choices as a standard list, I used illustrations and a clear visual flow to guide customers through the experience of building their own bowl.
Social Media
Oichii has an active presence on social media, where genuine customer feedback played an important role in building trust and relatability. This testimonial is one of many examples that highlights real customer experiences in a warm and brand-consistent way.
Flag Design
A digitally illustrated flag design created for Oichii Ramen Bar's interior space. The artwork was printed on canvas and used as a hanging decor element, adding a custom visual detail that extended the restaurant's brand language into the physical environment.
Loyalty Card
Packaging Sticker
