I served in the Communication Department of the Department of Commerce and Industry, specializing as a Design Specialist. Within this role, I crafted creatives for social media platforms, encompassing curtain-raiser posts, countdown posts, and event announcements. The next slide will provide an in-depth look at my design portfolio.
The Challenge
As the Communication Department was still taking shape, the challenge was to help build a clear and consistent visual language for the Ministry's public-facing communication. The work required designing across multiple formats, from social media updates and newsletters to presentations, publications, and G20-related communication, while keeping the tone formal, informative, and accessible.
The Outcome
A structured communication system was developed through regular design support for weekly newsletters, monthly review presentations, social media creatives, event announcements, calendars, and key publications like the 9 Year Achievement Book. The experience helped create organised, timely, and visually consistent communication for both internal reviews and public outreach during an important year for the Ministry.
Delivered
- Publication Design
- Social Media Creatives
- Weekly Newsletters
- Monthly Communication Presentations
- 9 Year Achievement Book
- Calendar Design
- G20 Communication Collaterals
Year
2023/24
Newsletter
This newsletter was specifically designed for weekly news updates to be published on the website and for internal circulation. It was tailored for digital platforms and comprehensively covers international commerce news.
Book
This 58-page, 9-year achievement booklet was meticulously designed for the Department of Commerce. It comprehensively showcases all the milestones attained since the ministry's inception, featuring statistical data and export metrics to underscore our accomplishments.
Calendar
This 2024 calendar was curated for the Government of India, focusing on showcasing various departments of commerce through captivating photographs. The primary directive was to allocate maximum space for imagery while minimizing content.
Social Media